Part Four - The Marketing Plan
A marketing plan should not just be a piece of paper but should be your plan of action on how you are going to move your book forward.
What to include …
· Book Title
· Your Name
· Contact Information
· Book Description
· Your Pitch – A couple of sentences that captures the essence of your book.
· Your Backstory on why your wrote the book.
· Target Audience
· Competitive / Comparative Titles
· Goals - both Short and Long Term
· Marketing Strategy
· Media List & how you want to target them. (I will write more on this later)
· Sales Leads & Contacts
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