Friday, April 2, 2010

Article: Self-Publishing - Part 4

SELF-PUBLISHING
Part Four - The Marketing Plan


A marketing plan should not just be a piece of paper but should be your plan of action on how you are going to move your book forward.

What to include …

· Book Title

· Your Name

· Contact Information

· Book Description

· Your Pitch – A couple of sentences that captures the essence of your book.

· Your Backstory on why your wrote the book.

· Biography

· Target Audience

· Competitive / Comparative Titles

· Goals - both Short and Long Term

· Marketing Strategy

· Media List & how you want to target them. (I will write more on this later)

· Sales Leads & Contacts

UP NEXT: THE PRESS KIT

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