Friday, March 26, 2010

Article: Self-Publishing - Part 3

Part Three - Marketing Your Book

If you are self-publishing it is your responsibility to market and promote your own book.
There are 3 ways to market your book – Advertising, Promotions and Publicity.

Advertising – this is not usually an effective method to sell your book and can end up costing you more than you make. It is difficult to find your audience and unless you are a big name author major publishing companies seldom give books advertising campaigns.

Publicity – Any 3rd party endorsement can help you reach large audiences. It usually requires little to no spending and is your greatest opportunity to create success for your book.

Promotions – These are discounts and materials that will encourage people to essentially buy your book.
This might include, coupons, posters, displays, bookmarks or postcards

Start with a marketing plan! It does not have to take a lot of money but it does require your time – even just 15 minutes a day can make a difference.


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